#039. Is it you or the market? Why good freelancers still struggle to find clients

In this episode, I’m digging into one of the most frustrating questions freelancers face: is it you, or is it the market? And the honest answer is… it’s usually a mix of both, just not in the way most people talk about.

I break down the real (often invisible) reasons some freelancers stay fully booked while others struggle, even when they’re talented, experienced, and doing “all the right things.”

We’ll talk about positioning, reputation, relationships, visibility, mindset, and the role privilege and timing play.

I also share practical shifts you can make if you’re feeling stuck right now: how to clarify what you offer, build trust before clients are ready to buy, stay visible without burning out, and move from passive “post and pray” marketing to something that actually works.